Reel Analytics® and Phenom Elite® Announce First-Ever NIL Challenge For High School Football Players
18-Week Competition to Highlight and Reward the Nation's Fastest High School Football Players with NIL Deal, Free Gear, and College Exposure
Atlanta, GA – Reel Analytics®, an AI-powered sports technology and data company, is thrilled to announce that Phenom Elite, a leading sports apparel and accessories company, will be the title sponsor of our highly anticipated “Fastest Player Challenge”. This groundbreaking 18-week competition is the first of its kind in high school sports, designed to showcase the speed and athleticism of high school football players nationwide using Reel Analytics’ patented AI-powered max speed technology.
The campaign, running from August 19 to December 20, will spotlight and reward the fastest high school football player each week with free Phenom Elite® sports apparel. Weekly updates to the leaderboard will be posted on our social media platforms and websites. At the end of the competition, the athlete with the fastest max speed will receive a $1,000 Phenom Elite NIL Deal. To participate, athletes can purchase a max speed video analysis from Reel Analytics for $24.99, for a chance to win the NIL Deal, free Phenom Elite® swag, and valuable exposure to college coaches.
“We are excited to partner with Phenom Elite® to bring this first-ever competition to high school athletes nationwide. Our advanced max speed technology will not only highlight their talents but also provide them with invaluable exposure to college coaches," said Cory Yates, CEO of Reel Analytics®. Nathan Dorton, CEO of Phenom Elite®, added, "Phenom Elite® is proud to support this innovative initiative that empowers young athletes and gives them a platform to showcase their speed and athleticism. We look forward to seeing the incredible talent and competition this campaign will inspire."
About Reel Analytics®
Headquartered in Atlanta, GA, Reel Analytics® is an AI-powered sports technology and data company that analyzes video to measure in-game athleticism so coaches can evaluate players more accurately. Our patented technology unlocks previously unavailable athletic data from video, producing objective player evaluations that are trusted by NFL scouts, agents, and nationally ranked college football programs. Founded in 2019, Reel Analytics® is a Panoramic Ventures portfolio company and has been recognized by Pepperdine University’s Graziadio Business School as one of the Top 100 Most Fundable Companies.
About Phenom Elite®
In 2013, Nathan Dorton, CEO and Founder, began his journey by analyzing the gloves used by his college football team during his time as a walk-on wide receiver at Appalachian State University. Today, Phenom has evolved into more than just a manufacturer; it stands as a premier online retailer, truly living up to its elite title. Its collaborations span from NFL Hall of Famer Randy Moss to prestigious licensing deals with Activision for Call of Duty, SEGA's Sonic the Hedgehog, Kraft Foods' Kool-Aid, and even Warner Media's DC Comics. From a modest $65 loan from his father, Nathan has grown Phenom Elite® into a powerhouse operation, overseeing everything from initial designs to on-field execution. On the national forefront, Phenom consistently delivers top-notch gloves, footwear, casual and performance wear, team uniforms, accessories, and protective gear to athletes and teams across all levels of play.
