Six Sibling Pairs Who Landed NIL Deals
(Feb. 25th, 2025) - The NIL era has opened doors for student-athletes to leverage their personal brands, and for some, it has become a family affair. Sibling athletes have capitalized on their combined influence to secure deals with major brands, showcasing their marketability both individually and as a duo. From basketball courts to swimming pools, these sibling pairs have made their mark in the NIL space.
Here’s a look at six sibling duos who have successfully signed NIL deals:
Sibling Athletes: Cameron & Cayden Boozer
School(s): Duke Commits
Participating Brand: Leaf Trading Cards
Sport: Men’s Basketball
Sibling Athletes: Haley & Hanna Cavinder
School(s): Miami (FL), Fresno State
Participating Brand: Slate Milk
Sport: Women’s Basketball
Sibling Athletes: Angel Reese & Julian Reese
School(s): Angel (LSU, Maryland), Julian (Maryland)
Participating Brand: Outback Steakhouse
Sports: Basketball
Sibling Athletes: Shedeur & Shilo Sanders
School(s): Colorado/Jackson State
Participating Brand: KFC
Sport: Football
Sibling Athletes: Jacob & Jerod Smith
School(s): Kentucky
Participating Brand: Stockton Mortgage
Sport: Football
Sibling Athletes: Alex & Gretchen Walsh
School(s): Virginia
Participating Brand: Sporti
Sport: Women’s Swimming
The rise of NIL has not only empowered individual athletes but has also created new opportunities for families to build their brands together. Sibling pairs bring a unique dynamic to the NIL space—whether it’s shared talent, built-in chemistry, or a compelling story that resonates with fans.
For brands, partnering with sibling athletes is a strategic move. These duos often have strong followings, both on and off the field, making them highly marketable for everything from national ad campaigns to localized sponsorships. Their influence extends beyond their sport, often crossing into social media, business, and entertainment.
As NIL continues to shape the landscape of college athletics, sibling athletes are proving that success is even sweeter when shared.