St. John’s, Bueckers, Flagg Top NIL Store's March Sales Leaderboard
CHICAGO (April 8, 2025) - Propelled by its first men’s basketball BIG EAST Championship in 25 years, St. John’s finished as the NIL Store’s top-selling school in the month of March, while superstars Paige Bueckers (UConn) and Cooper Flagg (Duke) were the top-earning female and male athletes.
The UConn women’s basketball team had the top-earning program for the month of March, narrowly edging out St. John’s men’s basketball. The Huskies also had the top-3 earning female athletes, with Azzi Fudd and Sarah Strong finishing 2-3 behind Bueckers. Hailey Van Lith (TCU) and Lauren Betts (UCLA) rounded out the top-5.
Following Flagg on the men’s side was Maryland’s Derik Queen, Florida’s Walter Clayton Jr., Duke’s Kon Knueppel and Tennessee’s Zakai Zeigler.
See the full report below.
Top-Selling Schools:
Top-Earning Female Athletes:
Paige Bueckers - UConn Women’s Basketball
Azzi Fudd - UConn Women’s Basketball
Sarah Strong - UConn Women’s Basketball
Hailey Van Lith - TCU Women’s Basketball
Lauren Betts - UCLA Women’s Basketball
KK Arnold - UConn Women’s Basketball
Flau’jae Johnson - LSU Women’s Basketball
Aneesah Morrow - LSU Women’s Basketball
Lucy Olsen - Iowa Women’s Basketball
Kiki Rice - UCLA Women’s Basketball
Top-Earning Male Athletes:
Cooper Flagg - Duke Men’s Basketball
Derik Queen - Maryland Men’s Basketball
Walter Clayton Jr. - Florida Men’s Basketball
Kon Knueppel - Duke Men’s Basketball
Zakai Zeigler - Tennessee Men’s Basketball
Chucky Hepburn - Louisville Men’s Basketball
Tre Holloman - Michigan State Men’s Basketball
Wehiwa Aloy - Arkansas Baseball
Braden Smith - Purdue Men’s Basketball
Jase Richardson - Michigan State Men’s Basketball
Top-Selling Programs:
UConn Women’s Basketball
St. John’s Men’s Basketball
Duke Men’s Basketball
Florida Men’s Basketball
Illinois Men’s Basketball
Maryland Men’s Basketball
Michigan State Men’s Basketball
Purdue Men’s Basketball
TCU Women’s Basketball
Tennessee Men’s Basketball
Top-Selling Products:
St. John's - Big East Tournament Champions Official Locker Room Tee
UConn - Paige Bueckers Sherpa Blanket
St. John's - Big East Regular Season Champions Vintage Tee
Maryland - Derik Queen Hometown Tee
NIL - Cooper Flagg Maine United Jersey
Duke - Men's Basketball Team Tee
UConn - Paige Bueckers Navy Jersey
Arkansas - Wehiwa Aloy Arkansas Hawaiian Jersey
Duke - Cooper Flagg Black Sideline Hoodie
UConn - Women's Basketball Team Tee
The NIL Store is trusted by more than 100 schools nationwide and over 20,000 athletes, including Cooper Flagg and Paige Bueckers, to provide high quality NIL apparel with top payouts for athletes on every sale.
ABOUT CAMPUS INK AND THE NIL STORE
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.