A Look at State Farm’s NIL Deals
(April 10th, 2025) - As brands continue to embrace NIL (Name, Image, and Likeness) opportunities, State Farm has emerged as one of the most active and recognizable players in the space. Known for its long-standing presence in sports marketing, State Farm is now leveraging college athletes' growing influence to reach new audiences. From powerhouse programs to rising stars, the insurance giant has signed a diverse lineup of men’s and women’s basketball athletes across the country. This post takes a closer look at the athletes who have landed NIL deals with State Farm and the schools and sports they represent.
Athlete: KK Arnold
School(s): UConn
Sport: Women’s Basketball
Athlete: Madison Booker
School(s): Texas
Sport: Women’s Basketball
Athlete: Caitlin Clark
School(s): Iowa
Sport: Women’s Basketball
Athlete: Walter Clayton Jr.
School(s): Florida/Iona
Sport: Men’s Basketball
Athlete: Audi Crooks
School(s): Iowa State
Sport: Women’s Basketball
Athlete: Jeremiah Fears
School(s): Oklahoma
Sport: Men’s Basketball
Athlete: Keshon Gilbert
School(s): Iowa State/UNLV
Sport: Men’s Basketball
Athlete: Chance Gray
School(s): Ohio State/Oregon
Sport: Women’s Basketball
Athlete: Alex Karaban
School(s): UConn
Sport: Men’s Basketball
Athlete: JJ Quinerly
School(s): West Virginia
Sport: Women’s Basketball
Athlete: Javon Small
School(s): West Virginia, Oklahoma State, East Carolina
Sport: Men’s Basketball
Athlete: Braden Smith
School(s): Purdue
Sport: Men’s Basketball
Athlete: Jewel Spear
School(s): Tennessee/Wake Forest
Sport: Women’s Basketball
Athlete: Serena Sundell
School(s): Kansas State
Sport: Women’s Basketball
Athlete: JuJu Watkins
School(s): USC
Sport: Women’s Basketball
Athlete: Zakai Zeigler
School(s): Tennessee
Sport: Men’s Basketball
State Farm’s NIL strategy highlights the brand’s commitment to both male and female athletes across various levels of collegiate basketball. By partnering with standout players from a wide range of schools, State Farm is not only enhancing its visibility in college sports but also helping amplify the personal brands of these young athletes. As the NIL era evolves, State Farm’s approach could serve as a blueprint for other major brands looking to engage with college athletes in meaningful and impactful ways.
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