Anchor Impact Fund Rebrands, Partners With Student Athlete NIL to Improve Commodores’ Name, Image and Likeness Opportunities
NASHVILLE, Tenn. — The Anchor Impact Fund is proud to announce its new partnership with Student Athlete NIL, the nation’s leading marketing, media and technology agency committed to empowering student-athletes to benefit from their name, image and likeness. This partnership will give Vanderbilt student-athletes unprecedented opportunities to make the most of their NIL potential.
A measure of this partnership includes “Anchor Impact Fund” rebranding to “Anchor Impact.”
“We are thrilled to join forces with Student Athlete NIL in an initiative that will significantly impact the lives of Vanderbilt's student-athletes,” said D’Juan Epps, Anchor Impact’s general manager. “The world of college athletics is evolving, and this partnership will empower these young men and women to navigate the complexities of name, image and likeness opportunities while fostering their personal and professional growth.”
Anchor Impact, in conjunction with Student Athlete NIL’s program, will help make NIL transactions happen for current Commodores and fans, donors and businesses. Student Athlete NIL is the nation’s most experienced end-to-end NIL solution provider and is trusted by numerous Power 5 programs to manage NIL programs between interested third parties and student-athletes.
Student Athlete NIL works to market and monetize the rights of thousands of student-athletes through fan experiences, brand partnerships and premium media content. Its national reach and skilled team of professionals offer personalized attention to fans and university partners while bringing forth a scalable deployment platform for brand campaigns.
“Our partnership with Anchor Impact signifies our united commitment to empowering student-athletes,” said Jason Belzer, CEO of Student Athlete NIL. “It demonstrates our shared vision to equip Vanderbilt student-athletes with the knowledge, tools and support essential for them to optimize their NIL opportunities and establish a robust foundation for a successful future.”
The partnership with Student Athlete NIL includes enhanced opportunities for fans and businesses to engage with Vanderbilt student-athletes. This alliance not only empowers the student-athletes but also leverages Student Athlete NIL’s exceptional membership and sponsorship expertise to execute initiatives that will bring fans and businesses closer to the Commodores. This dynamic union provides a vibrant ecosystem where supporters can connect with their favorite student-athletes, offering personalized experiences and fostering strong relationships and ensuring that Vanderbilt’s student-athletes are at the forefront of a new era in collegiate athletics.
“We are very excited about this collaboration between Student Athlete NIL and Anchor Impact, an organization that shares our vision of empowering student-athletes,” Vanderbilt vice chancellor for athletics and university affairs and athletic director Candice Lee said. “Supported by the resources within our Ingram Center for Student-Athlete Success, they will continue to provide Vanderbilt student-athletes the tools needed to capitalize on their NIL opportunities. Anchor Impact helps ensure we have a strong foundation to win championships today and holistically develop our student-athletes for the future.”
This partnership between Anchor Impact and Student Athlete NIL brings a multitude of benefits to Vanderbilt’s more than 350 student-athletes, ushering in a new era of opportunity and empowerment. From securing endorsement deals to monetizing their social media presence, student-athletes will have access to a comprehensive support system that lets them make informed choices while adhering to NCAA regulations. Student-athletes will learn about financial literacy, branding, marketing and negotiation skills, all of which are essential for their success in the NIL market and beyond.
“The world of college athletics is experiencing a transformative shift in the landscape of name, image and likeness opportunities,” Vanderbilt football head coach Clark Lea said. “With the collaboration between Anchor Impact and Student Athlete NIL, we are equipping our student-athletes with the knowledge and resources to not only excel on the field, but to navigate the intricacies of NIL opportunities with intelligence and purpose. This partnership is a testament to our commitment to their holistic development and their preparedness for life beyond sports.”
For more information and to learn how you can get involved with Anchor Impact, visit AnchorImpact.com.
Student Athlete NIL is not officially affiliated with Vanderbilt Athletics; it is acknowledged by the department and will operate within NCAA, Southeastern Conference and State of Tennessee parameters to enhance opportunities for Vanderbilt student-athletes.
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