Blueprint Sports Welcomes Gerry Dickey as Vice President of Client Partnerships
The experienced sports industry executive leader will help drive the next phase of growth and innovation for Blueprint Sports NIL collectives.
LAS VEGAS (June 24, 2024) – Blueprint Sports (BPS) the industry leader in full-service Name, Image, and Likeness (NIL) collectives, is excited to announce the hiring of Gerry Dickey as the company’s new Vice President of Client Partnerships - East. A seasoned sports industry executive with over 25 years of experience in various leadership roles, Dickey will help develop and enhance strategies that will maximize growth for collectives in the BPS national portfolio, with a focus on programs on the Eastern side of the country.
"I’m thrilled to join the Blueprint Sports team,” said Dickey. “Working in the NIL industry presents a unique opportunity to shape the future of collegiate athletics, empowering student-athletes to maximize their potential and brand. It's an exciting time to be at the forefront of this transformative movement and I look forward to working with all our teams and partners.”
In his new role, Dickey will collaborate with staff across collective organizations, university athletic departments, and third-party partners to expand the influence of NIL collectives at NC State, the University of Maryland, Boston College, Penn State, and beyond. He will also play a crucial role in guiding both collectives and athletic departments through the forthcoming transition to a new NIL model in 2025, crafting innovative strategies and sustainable solutions to propel each program confidently into the future of college athletics.
“When we decided to expand our national team to meet the growing needs of our NIL collectives, I was impressed by the highly talented executives from across the industry who wanted to join Blueprint Sports,” said Rob Sine, CEO of Blueprint Sports. “As our partners know, we are dedicated to recruiting top-tier executives within the industry who will actively champion NIL opportunities for their student-athletes. Gerry swiftly emerged as a standout candidate due to his extensive track record with companies like Learfield and REVELxp, from guiding teams at the property level to overseeing regional initiatives and collaborating closely with athletic departments to realize their objectives."
Most recently, Dickey served as the Vice President of Events for REVELxp, where he directed the Topgolf Live Stadium Tour and coordinated stops at 24 NFL, MLB, and college stadiums. He also created and launched “Stadium Swing,” REVEL’s immersive golf experience that debuted at Fenway Park in November 2023.
Before his tenure at REVELxp, Gerry worked with Learfield in the multi-media rights industry, holding positions at Oklahoma State, Toledo, and Clemson. His last three years at Learfield were as a Regional Vice President, overseeing 12 university partnerships. Gerry’s extensive background also includes eight years as the Assistant Athletic Director for Football Operations at both Ole Miss and the University of Tennessee. His diverse experience in event management, multi-media rights, and athletic administration highlights his comprehensive expertise in the sports industry, and the value he brings to Blueprint Sports’ national team.
For more information, visit blueprintsports.com, email info@blueprintsports.com, or follow them on Facebook, Instagram, and X.
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About Blueprint Sports
Founded in 2020, Blueprint Sports (BPS) powers the industry's leading name, image, and likeness (NIL) collectives for alumni, supporters, and businesses, connecting them with student-athletes at their favorite universities. BPS' national portfolio of collectives supports student-athletes across the country, including Penn State University, University of Arkansas, University of Kansas, University of Maryland, University of Washington, University of Colorado, Boston College, NC State University, University of Utah, Villanova University, Stanford University, Gonzaga University, University of Arizona, University of Nevada Las Vegas, University of Nevada, and more. The Blueprint Sports management team possesses over 50 years of college and professional sports experience, spanning the Pac-12 Conference, IMG, Learfield, and more. For more information, visit blueprintsports.com or its pages on Facebook, Instagram and X.
Media Contacts
Marina Bain
Senior Director of Communications, Blueprint Sports
