Georgia Football: Dan Jackson Inks New NIL Deal with the Iconic American-made Instrument Brand Gibson Benefitting Nuçi’s Space in Athens
Dan Jackson
Athens, GA, November 15th, 2023 - Dan Jackson, an outstanding defensive back for Georgia Football, renowned for his role in bringing back-to-back college football National Championships to Athens, is stepping off the field and onto the stage in a unique collaboration with the iconic American-made instrument brand Gibson, and their philanthropic arm Gibson Gives, as well as local Athens, GA nonprofit Nuçi’s Space.
Dan Jackson, a successful student-athlete and avid guitarist, balances the demands of a high- powered football program and academic excellence with deep passion for music, making him a unique personification of Athens and the University of Georgia. Beyond his athletic prowess, Dan is a skilled guitarist who finds time between academics and athletics to jam with his buddies and write songs with his band. His unique combination of characteristics positions him as an influential personification of Athens culture, bridging the city’s love for both sports and music.
Moreover, Dan Jackson is deeply committed to a noble cause, and Gibson Gives has stepped up as a true champion of this mission. In a remarkable gesture that echoes Dan Jackson’s number on the field (#17), Gibson Gives is donating a generous 17 items, including guitars, pedals, headphones, and more, exemplifying their dedication to this partnership. Additionally, Gibson Gives is making a generous $5,000 donation to Nuçi’s Space, underlining their unwavering support for the organization’s mission. Gibson Gives will also donate a ONEbox™ opioid emergency response kit to Nuçi’s space – which contains two doses of the opioid reversal medication Naloxone through its TEMPO Program.
Over its’ impressive 130-year history, Gibson has shaped and supported sound through their instruments, culminating in the launch of Gibson Gives in 2019. Through countless donations exceeding $46 million in value, Gibson Gives has provided thousands of guitars and related resources, reinforcing their commitment to bringing people and music together. Gibson Gives' role in this collaboration exemplifies their enduring dedication to making a meaningful impact in the world of music. Together with Nuçi’s Space and Dan Jackson, Gibson Gives embarks on a mission that transcends generations, genres, and genders, striving to make a resounding difference in the Athens community and beyond.
Nuçi’s Space, Athens-based mental health nonprofit and musicians resource center, stands as the cornerstone of this impactful collaboration. With a profound mission to prevent suicide, Nuçi’s Space provides a sanctuary for musicians, offering vital support and guidance while ensuring accessible, affordable professional care. Their commitment to education, prevention, and destigmatization aligns seamlessly with the values upheld by Gibson Gives & Dan Jackson, making this partnership a powerful force for positive change. Through this alliance, Nuçi’s Space will take positive strides to make a resounding impact on mental health care accessibility and suicide prevention within the Athens community and beyond.
“In the convergence of sports and music, we discover the rhythm of compassion, the melody of giving, and the harmony of healing,” says Erica Krusen, Global Executive Director of Gibson Gives. “Together, we are proud to support the efforts of Nuçi’s Space and their commitment to supporting musicians and providing vital resources to the music community of Athens.”
“We’re very excited to work with Dan and Gibson on this opportunity. Everything we do at Nuçi’s Space is in an effort to help creatives and musicians get access to mental health care and prevent suicide. With this donation, we’ll be able to share some awesome Gibson stuff with our community of artists and youth programs, raise awareness and money for our cause, and make a lot of noise!”
- Adam Wayton, Operations Manager @ Nuçi’s Space
Alongside Gibson Gives’ efforts, Athens-based energy drink, HIBO, has also stepped in to sponsor Nuçi’s Space with energy drinks to stock their snack bar to support artists who spend extended hours in the studio rooms provided by Nuçi’s Space.
Together, Dan Jackson, Gibson Gives, Nuçi’s Space, and Gaines Group Activations are united in their pursuit to make a meaningful impact. Their collective efforts not only amplify the significance of music but also extend a helping hand to those who bravely confront mental health challenges, especially within the music community.
“We are excited to capitalize on this remarkable opportunity with Dan Jackson, Gibson/Gibson Gives, HIBO Energy, and Nuçi’s Space. This isn’t just an activation; it’s a testament to the power of music, sports, and community coming together for a meaningful cause,” said Cannon Gaines, Founder & CEO of Gaines Group Activations.
Fans are invited to follow along as the partnership is set to be promoted on social media.
● Gibson Brands (Instagram: @gibsonguitar)
● Nuçi’s Space (Instagram: @nucisspace)
● Dan Jackson (Instagram: @danjackson_4)
● HIBO Energy (Instagram: @hiboenergy)
● Gaines Group Activations (Instagram: @gainesgroup)
Dan Jackson: IG
Nuçi’s Space: NUCIS SPACE.COM
Gibson Gives: GIBSON GIVES.ORG
Gibson:
GIBSON.COM | X | IG | FB | TT | GIBSON APP | GIBSON GARAGE | GIBSON TV
About Dan Jackson:
Dan Jackson is an outstanding Georgia Football Defensive Back, helping bring back-to-back college football national championships to Athens in 2021 & 2022. Dan fills his time between academics and athletics by playing guitar with his buddies and writing songs with his band. Dan’s unique characteristics combine the best of both a successful student athlete with the rich football & music culture of Athens, GA.
About Nuçi’s Space:
Our mission is to prevent suicide. With a focus on musicians, Nuçi’s Space advocates for and helps to alleviate the suffering for those living with a brain illness and fights to end the stigma of mental illness. To accomplish our mission, Nuçi’s Space maintains a health and resource center for musicians as a safe space to seek support and guidance, provides access to affordable, obstacle-free professional care, actively participates in treatment and educates about awareness, prevention and the risk factors of brain illnesses. Our vision at Nuçi’s Space is to end the epidemic of suicide and to inspire a culture free of the stigma attached to brain illnesses and its sufferers by supporting a community-wide effort that focuses on education, prevention and access to appropriate treatment. For more information on Nuçi’s Space, visit: https://www.nuci.org/#about.
About Gibson Gives:
For over 130 years, the iconic American instrument brand Gibson has been shaping sound across generations and genres. Gibson and its charitable arm Gibson Gives, believe in the power of music and that getting instruments into the hands of those with a desire to make music is a life-changing event. Gibson Gives–a 501(c)(3), is committed to making the world a better place by supporting non-profit organizations in their efforts to advance musicians, youth-focused education, music, and wellness initiatives. 100% of all donations to and from Gibson Gives go towards giving the gift of music. In the last three years, Gibson Gives has raised over $3.5 million dollars worldwide through its mission. Gibson Gives believes investing in music education will yield better people, better leaders, and a better world. Gibson Gives is changing lives…one guitar at a time. For more information, visit: www.gibsongives.org.
About Gibson:
Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 130 years. Founded in 1894 and headquartered in Nashville, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, MESA/Boogie, the home of tone, KRK, behind great music for over 30 years, and Maestro, the founder of effect pedals. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Explore more at Gibson.com, Gibson App, and on Gibson TV, follow us on Instagram, Twitter and Facebook, and visit us at the Gibson Garage.
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For more information about Dan Jackson, contact: Cannon Gaines
Founder & CEO
Gaines Group Activations
cannon@gainesgroupactivations.com
706-540-7637
For media enquiries regarding Gibson, contact:
PRIME PR GROUP, INC.
Libby Coffey
+1 626-676-4993
