NIL Store Unveils New Branding, Ushers in New Era of NIL Apparel
CHICAGO (Oct. 1, 2024) – The NIL Store, powered by Campus Ink, has proudly announced the official unveiling of its new branding, marking an exciting chapter in its continued journey to empower student-athletes across the nation through NIL apparel.
Serving over 15,000 athletes from 100+ colleges, the NIL Store’s refreshed look represents its fearless athletes and bold fans who continue to redefine what’s possible in the world of college sports.
While the NIL Store’s aesthetic may be evolving, its core values remain unwavering: putting athletes first, creating opportunities for every athlete, and ensuring they are paid fairly for their efforts. The bold new branding captures the essence of the athletes who compete within the lines of competition and the fans who support them with passion and pride.
"We’ve spent the last three years helping athletes seize new opportunities, and our new look conveys an energy that matches the fast-paced world of NIL,” said Kelsey Westhoff, VP of Marketing. “The rebrand symbolizes not just a change in appearance, but a reinforcement of our commitment to athlete empowerment.”
The NIL industry has rapidly transformed over the past three years, and the NIL Store is evolving right alongside it. This rebrand reflects the NIL Store’s role as the leader in officially licensed apparel opportunities for athletes.
Whether it’s a star player from a top program or a dedicated athlete from a smaller school, the NIL Store remains focused on providing licensed apparel opportunities for every athlete in its network, all while maintaining its athlete-first philosophy.
ABOUT THE NIL STORE AND CAMPUS INK
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as an apparel solution for more than 15,000 student-athletes and 100 schools across the country. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.
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